This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
The Strategy of Content MarketingUniversity of California, Davis
About this Course
Skills you will gain
- 5 stars69.40%
- 4 stars20.72%
- 3 stars5.41%
- 2 stars1.82%
- 1 star2.62%
TOP REVIEWS FROM THE STRATEGY OF CONTENT MARKETING
A very good course and gave me lots of new insight about the matter.
I hope there'll be more presentation through the video as for podcast, I'm having difficulties to understand the material.
Good course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.
I really like the course because it gives you projects where you can practice what you have learned.
I enjoyed engaging with the community and having feedback with others.
Excellent course !!
This was a very detailed course that provided great info to the learner. I will say there should be prompts that peer graders need to follow. That way people are getting honest and helpful feedback.
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