The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution.
This course is part of the Digital Marketing Specialization
About this Course
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Syllabus - What you will learn from this course
Course Overview and Digital Dominance
Digital & Analog Synergy
- 5 stars81.52%
- 4 stars12.12%
- 3 stars3.49%
- 2 stars1.14%
- 1 star1.71%
TOP REVIEWS FROM THE DIGITAL MARKETING REVOLUTION
I really enjoyed this course and felt the professor structured the modules well building concepts for understanding how analog and digital fit together in this ever changing world.
Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.
I learned to view the marketing in the analog world from a different angle , and learned how to interact with digital methods for the best gain in the analog narketing.
For a new course - this is an eye-opener. I loved it and I enjoyed the examples that were given to us. I also enjoyed the lecturer - he has a good sense of humour :)
About the Digital Marketing Specialization
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