Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world.
This course is part of the Digital Marketing Specialization
About this Course
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
- Digital Marketing
- Data Collection
- Data Analysis
- Data Visualization (DataViz)
Start working towards your Master's degree
Syllabus - What you will learn from this course
Course Overview and The Day The Geeks Took Over
The Consumer Brand Relationship
The Science of Analytics (Part 1)
The Science of Analytics (Part 2)
- 5 stars66.90%
- 4 stars24.28%
- 3 stars6.39%
- 2 stars1.44%
- 1 star0.95%
TOP REVIEWS FROM DIGITAL MARKETING ANALYTICS IN THEORY
Excellent and valuable training by a seasoned professional. I will recommend it for anybody looking to know how to collect relevant metrics to improve the results of a digital presence.
Base content is good
Consider merging this course with the next one i.e Digital Analytics for Marketing Professionals: Marketing Analytics in Practice.Many of the readings and slides are common
Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively
excellent course with amazing presentations/webinars... the instructor is phenomenal. The only thing is that the material is dated and should be updated with more relevant reading materials.
About the Digital Marketing Specialization
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