This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
This course is part of the Digital Marketing Specialization
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- 4 stars16.79%
- 3 stars2.15%
- 2 stars0.50%
- 1 star0.93%
TOP REVIEWS FROM MARKETING IN A DIGITAL WORLD
in depth knowledge about digital marketing and all its dimensions , digital tools, how firms can improve their marketing , new method , how to blend new technology in traditional marketing practices.
This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.
A thought provoking course which highlights the benefits of modern digital tools and applies them to marketing theory and how digital tools are changing the landscape of marketing. Highly recommend!
The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.
About the Digital Marketing Specialization
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