This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/).
This course is part of the Digital Marketing Specialization
About this Course
Skills you will gain
- Digital Marketing
- Pricing Strategies
- Marketing Mix
- Product Strategies
Start working towards your Master's degree
Syllabus - What you will learn from this course
COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
HOW DIGITAL TOOLS ARE CHANGING PRICE
- 5 stars79.62%
- 4 stars16.78%
- 3 stars2.15%
- 2 stars0.50%
- 1 star0.93%
TOP REVIEWS FROM MARKETING IN A DIGITAL WORLD
Valuable class for discovering high level digital trends impacting commerce. Detailed look at how digital is changing the marketing mix. Fairly complete overview. (Mostly geared toward B2C commerce.)
It is one of the best learning course that I have enrolled so for. Sir explained everything in such a manner that I was able to connect with the market itself. That's the real beauty of this course.
The course is wonderful. I learned so many things that I was unaware of. It is different from digital marketing courses on other platforms. I am sure it will help in improving my freelancing career.
Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!
About the Digital Marketing Specialization
Frequently Asked Questions
When will I have access to the lectures and assignments?
What will I get if I subscribe to this Specialization?
Is financial aid available?
More questions? Visit the Learner Help Center.